MCPR

ARTIST PROGRESSION & PR MANAGEMENT

MCPR is a forward-thinking and distinctive Artist Progression & PR Management agency that has pioneered a model showcasing consistent success for numerous Artists, DJs, Record Labels, and music industry brands over more than a decade. With unparalleled contacts and extensive experience, we stand apart from traditional PR Management frameworks.

Artist progression

Project
Strategy

The core of the service starts with ongoing PR representation of your project. It’s the foundation and strategic arm of the business, generating consistent activity to help grow the artist’s brand and profile.

Creative 
Consulting

Our Creative Consulting service focuses on crafting unique strategies tailored to your artistic vision. From branding and storytelling to innovative content creation

Day to Day Management

Our Day To Day Management service ensures the seamless execution of your project's daily operations. From managing schedules and coordinating with teams to handling routine PR activities, we keep everything on track so you can focus on your creative work.

Campaign Management

Our Campaign Management service is designed to create impactful and results-driven marketing campaigns. We develop tailored strategies, craft compelling messages, and execute multi-channel promotions to amplify your reach, engage your audience, and achieve your goals.

Spotify Playlist Promotion/DSP Campaigns

Spotify is the number one, go-to platform for music streaming. Landing your music on the world’s biggest playlists can not only drastically increase the number of streams on your tracks, but also make a positive dent on your artist profile through a mix of Spotify support from industry and fans alike. Our internal and external Spotify playlist placement services are capable of getting your tracks onto high-traffic playlists from a batch of the most influential curators on the platform.

Public Relations Management

  • Brand Identity And Positioning
  • Music Enhancement
  • Digital Presence & Content Planning
  • Social Media Strategy
  • Business Planning & Management

PR needs to be a consistent endeavour, and whilst releases are the go-to highlight everyone thinks about, the gaps in-between releases are just as important. The aim is to keep you busy on a weekly basis with a flow of interviews, artist features, artist spotlights, editorials and guestmixes, together with keeping the press updated with a calendar of your upcoming plans and projects. One of the leading killers of growth for otherwise solid music projects is the energy to promote releases, but then leave the gaps in between as dead time.

Release Promotion

Aimed at increasing visibility around a release, Release Promotion is the process of generating interest and hype around a production using our vast and global-reaching press contacts. This service ranges from preparing press releases and assets, to targeting press, magazines, blogs and all matter of music media outlets, with an engaging and unique angle to land premieres, features, interviews, editorials, social media support and more.

DAA
Techno Live Sets
Beatselector Magazine
Electronic Groove
MTV
DMC World
DJ Mag
I House U

A&R Representation

MCPR works with artists from inception, through the process down to release of a production. Demo Management / A&R Representation starts with an expert review of your tracks, helping you get your creations to a level that’s attractive to the biggest and most relevant labels in your realm.

Spinnin Records
Black Hole Recordings
Universal Music Group
Armada Music
Virgin Music
Revealed Recordings
Be Yourself Music
Size Records

Social Media & Influencer Marketing

When promoting an artist, we have to think about all of the various demographics and trending platforms to maximise visibility. With the rise of social media platforms like Instagram and TikTok, influencers are playing an ever more important role in pushing music to viral status and through our Social Media & Influencer Marketing process, we’re able to get your releases in front of the right influencers and be included within potentially viral content across the variety of platforms, hitting your potential fanbase from all angles. It’s easy to dismiss platforms like TikTok as being for “kids”, but at MCPR we do not forget that the fact is that the songs that are popular with youth culture are the ones that yield the biggest rewards. If you’re not already taking advantage of promoting your music and project in this domain, then we can fire you up to find your target fanbase and then attract them to your world.